Jeans has been, and is an important item of clothing for many decades. Denim garments came into existence during the 18th century, a time when there was abundant production of cotton. During that period, it gained importance due to its aspects of durability, and not easily torn which benefited physical laborers much. During the 19th century the garment was popularized by Levi Strauss, a well known name in the jean world. Denim clothing was manufactured by them for miners. 20th century brought jeans as a fad of pop culture. Western cowboy movies portrayed people wearing blue jeans. The 50s witnessed the cloth becoming a craze of the teen age population. Manufacturers utilized the situation by coming up with innovative designs like new colors, embroidery and patch works. During 60s and 70s bell bottoms and hip hugger patterns became popular.
Apart from the normal jeans, various other items like skirts, jackets, caps, wallets, shoes, handbags etc have also found their way into the fashion world as fashion accessories. Denim bags are fashionable, durable, and are popular among the clan of fashionable people. Pre-washed denim caps with buckled ribbon, look and loop tape along with logos and motifs embroidered are in vogue.